TOYOTA · TOYOTA WILL VI · Cars
Genuinely rare — only 31 left on UK roads.
Rarer than 70% of the 2,408 UK car models we track.
The WiLL brand was a marketing approach shared by a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation (a manufacturer of personal hygiene, household detergents, and cosmetics), Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. (an office furniture and stationery manufacturer). Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis...
As of 2025 Q4, 31 TOYOTA WILL VI were still registered in the UK — 17 licensed and on the road, plus 14 declared SORN (off-road). The figures come from official DVLA vehicle licensing data.
The TOYOTA WILL VI is genuinely rare, with only 31 left, making it rarer than 70% of the 2,408 UK car models we track.
Over the last year the number of TOYOTA WILL VI on UK roads rose by 1 (3.3%).
Most TOYOTA WILL VI run on petrol — about 100% of those still registered.
The TOYOTA WILL VI peaked at 31 registered in 2025 Q4, and was first recorded in the data in 2014 Q3.